What is ROI?
Return on investment (ROI) is an important part of any marketing as it clarifies that whether you are applying right marketing strategy or not. ROI is crucial part of Digital Marketing also because it determines whether you are gaining profit through your marketing campaign and whether you're getting your money's worth or not.
How Google Ads help in ROI?
ROI is the most important measurement of marketing as it shows the real effect that Google Ads has on your business. To track conversions, actions that your customers are taking on your website after clicking your ad like a subscribe, sign-up, or buy now. To track these actions taken by your customers you should try free tool of conversion tracking or Google Analytics, which will help you to track leads or conversions.
Top 5 Google Ads Strategies To Increase Your ROI
1. Re-marketing List for Search Ads (RLSA)
The RLSA Campaigns let you to show your ad to the people who have visited your website/ page once or have visited similar pages in history. You can get connected to the peoples who have visited your site before without purchasing anything. By RLSA campaign you can get connected to the users which searches for similar terms.
2. Adding Negative Keywords
Negative Keywords are those keywords which are parts of irrelevant search terms to your ad campaign you are running so to prevent your ads from being triggered by irrelevant search terms you can use Negative keywords. You can attract only relevant search term and genuine traffic to your website and will also save money from being spend on irrelevant searches.
3. Affinity Targeting/Interest Based Targeting:
In Affinity targeting is the user’s overall interests, and lifestyles in order to get a better understanding of their choices and interests. It is a type of Interest based targeting. In this targeting according to the interest of audience they are divided into the groups of people with similar interest.
4. In-Market Targeting
To perform In-Market Targeting Google will help to make a user a part of the In-Market audience, Google analyzes the clicks on the related ads and conversions, the content of the website and the pages that the peoples visits it also examines the frequency of visits to the site for more accuracy. Based on that evaluated data of user you can perform In-Market Targeting on genuine audience which will help to grow conversion rate.
5. Use Single Keyword Ad Group
Single Keyword Ad Group (SKAG) is the ad group in which there is only one keyword per ad group which is highly specific and highly relevant to the product/service that you are selling. Using Single Keyword Ad Groups is an effective way to gain more relevant traffic and achieve high performance for your ads. SKAG improves CTR and increased CTR improves the Quality Score and reduces the Cost per Click.